Rather than tread the paths of our competitors, Awakening Records intends to set new standards in every way possible - respecting the past but with an eye on the future. We wish to present a modern and dynamic view on Islam through our products. Our forthcoming range of DVDs will further this goal adding a level of interactivity.

Awakening Records signs, produces and manages a range of acts including Sami Yusuf who received worldwide critical acclaim for his first album 'Al-Mu'allim'. We continue to seek new talent all round the world. Dependent on the market, artists will be promoted with a worldwide print and media campaign alongside conventional video clips for broadcast on satellite television.